Sound Business

Sound Business - Auditory Sensations And The Experience Of Music

Taking the recent criticism of the MP3 format, as expressed by such music personalities as Neil Young, Rick Rubin, or the late Steve Jobs, as a starting point, we want to discuss sound and its quality in relation to today's music market. After decades of the "convenience over quality" mantra, is it time for a new look at the actual sound of the music we are trying to sell?

With:
Lothar Kerestedijan, Highresaudio, CEO, DE
Andreas "Lupo" Lubich, Dubplates & Mastering, Co-Owner, DE
Yoad Nevo, Producer -Mixer and Waves Plugin Developer, UK
Gilad Tiefenbrun, Linn,  CEO, UK

Moderator: Jan Hendrik Becker, NDR, Journalist, DE